These handy fact sheets give you the fast facts on a range of topics related to selling Tasmania.

How to sell Tasmania

Learn about Tasmania's key attractions, how to get to the state and the best time to visit. This two-page fact sheet will help you better understand why Tasmania is the only destination where you can slow down, unplug and reconnect.

Regional Spotlights

Discover a little more about Tasmania’s regional diversity. The south is home to Tasmania’s capital city Hobart and gateway to history, culture and nature, the east offers spectacular coastal driving and world-acclaimed nature, the north has abundant vineyards and rich farmland, the west boasts rugged terrain, steeped in mining heritage and nature.

Regional Spotlights Fact Sheets

East Coast

One of Australia’s finest coastal drives, this 176-kilometre route stretches along Tasmania’s east coast and encompasses pristine coastline, boutique wineries, seafood shacks and a string of holiday towns. Natural highlights include Maria Island, Freycinet National Park and the perfect arc of Wineglass Bay.

Hobart and the far south

From wildlife to city life, a tour of Tasmania’s south spans the compact capital of Hobart, some of the nation’s most evocative convict sites, charming country towns, Bruny Island, the orchards and farm gates of the Huon Valley, and World Heritage wilderness, before finishing at Cockle Creek, the southernmost point you can drive in Australia.

Launceston and the north east

Launceston is one of Australia’s oldest cities, the second largest city in Tasmania and gateway to the north east. The region is celebrated for its rich farmland and cool-climate vineyards, which produce superb food and wines. Highlights include colonial architecture, heritage estates and adventure experiences.

Strahan and the west coast

Strahan is a vibrant town on the shore of Macquarie Harbour on the rugged west coast, at the edge of the vast Tasmanian Wilderness World Heritage Area. Travelling from Hobart to Strahan, the route takes in wilderness areas and national parks, glacial valleys, wild rivers, temperate rainforest, and the mining and heritage towns of Tasmania’s Western Wilds.

Tasman Peninsula

The Tasman Peninsula is an easy scenic drive from Hobart. Rich in convict history, and well known for the World Heritage-listed Port Arthur Historic Site, this region has spectacular coastlines with some of the tallest sea cliffs in the world, blowholes, caves and wild ocean views.

Travel Itineraries

Get inspired by great travel itinerary suggestions. With so much to see and do, these itineraries will help you get started with planning your clients' visit.

Hobart, the south and surrounds

From wildlife to city life, a tour of Tasmania's southern region spans the compact capital of Hobart, some of the nation’s most evocative convict sites, charming country towns, Bruny Island, the orchards and farm gates of the Huon Valley, and vast tracts of World Heritage wilderness.

Launceston and north

Northern Tasmania is celebrated for its rich farmland, cool-climate vineyards and heritage estates producing superb food and wines with great paddock-to-plate experiences.

East coast

With white-sand beaches and dramatic coastlines, Tasmania’s east coast has the classic features of the best beach holiday – plus wombats and wallabies, seafood shacks and boutique wineries, and a string of holiday towns and national parks.

West coast

On Tasmania's west coast you'll find world famous wilderness rich in convict heritage, stunning national parks and historical mining towns. The gateway to Tasmania's Wilderness World Heritage Area, the rugged mountains, ancient rain forests and heath make this area one of Australia's last true wilderness frontiers.

All Tasmania

Tasmania is a place of wild and beautiful landscapes, friendly people with a relaxed island lifestyle and wonderful food and wine. No matter where you go, whether you spend time in one place or drive around the island, you'll be delighted by what you'll find.

Unordinary Adventures Program

Golf, fly fishing, walking or mountain biking can be enjoyed the world over, but there is no better place to enjoy them than in Tasmania. Enthusiasts that come to Tasmania for these adventures will experience their passion in a way like never before.

Unordinary Adventures Fact Sheets

Fly Fishing

As wild trout fisheries become rarer around the world, Tasmania's self-sustaining wild trout stocks in wild places are delivering the thrill of the hunt fly fishers are chasing.

Mountain Biking

An explosion of new mountain biking trails has catapulted Tasmania to global world-class mountain biking status. The island's compact nature offers undulating terrains and fast downhill rides to challenge even the most experienced riders.


Tasmania's golf courses offer dramatic coastal views built on rugged terrain with many certainly not your average manicured course.


Tasmania has long been a mecca for walkers. Tasmania's ancient landscapes and endemic flora and fauna make Tasmania the ultimate bushwalking destination, earning the state a world-class reputation for bushwalking.

Road Trips

Self-drive journeys on this compact island offer the freedom to find the things your clients need – natural wonders, inspiration, calm, great fish and chips – and much they never expected.

Download these especially designed factsheets outlining the features of each of Tasmania's road trip journeys, and help your clients plan their next holiday in Tasmania.

Road Trip Fact Sheets

Road Trips in Tasmania

Any road can lead to adventure in Tasmania. The island’s diverse landscapes, compact size and extensive road network make this one of the world’s great self-drive destinations. Add quiet roads, empty beaches, well stocked cellars and an entire lush island to explore.

Northern Forage

If there’s one region to forage for the best of Tasmania’s renowned food and drink, it’s across the island’s lush and abundant north. Northern Forage road trips focus on the bountiful food and drink, landscapes and environment of the north, with something new to be discovered around every corner.

Western Wilds

Tasmania’s west is known for its wilderness landscapes: cool-temperate rainforests and alpine plains, mountains and glacial valleys, wild rivers and windswept coasts and the unique flora and fauna of the UNESCO Tasmanian Wilderness World Heritage Area.


Head straight to the heart of Tasmania, where living heritage and old-fashioned hospitality can be found at every turn along convict-built roads and country lanes hemmed by hedgerows.

Great Eastern Drive

The Great Eastern Drive meanders through laidback seaside towns along a stunning stretch of coastline and uncrowded, white-sand beaches, and into the hinterland. Take in the perfect arc of Wineglass Bay, and national parks threaded with walking tracks.

Southern Edge

Southern Edge road trips are framed by water and defined by the edges of river and sea. Head to Tasmania’s most southern point – next stop, Antarctica. Swing by cider houses for tastings and tranquil waterways fringed with bobbing wooden boats. Take a detour by ferry to Bruny Island for freshly shucked oysters and farmhouse cheeses.

Experience Trails

Tasmania is criss-crossed by a network of self-drive “Experience Trails” that showcase historical themes and food and wine regions, plus routes for lovers of whisky, gin, cider and beer. Here is a list of experience trails to ensure you match your client’s passion.